Privacy & Data Protection

Privacy Policy Your Data, Your Rights

Understanding how Click Wise collects, uses, and protects your personal information in full compliance with GDPR and Estonian data protection laws.

Last Updated: October 7, 2025

Introduction

Welcome to Click Wise's Privacy Policy. At CLICKWISE SOLUTIONS OÜ ("Click Wise," "we," "our," or "us"), we take your privacy seriously. This policy explains how we collect, use, store, and protect your personal information when you visit our website (clickwise.io) and use our digital marketing and software development services.

As an Estonia-based company operating within the European Union, we fully comply with the General Data Protection Regulation (GDPR), Estonian data protection laws, and all applicable EU privacy regulations. We believe in transparency and want you to understand exactly how your data is handled.

By using our services, you agree to the practices described in this Privacy Policy. If you don't agree with any part of this policy, please don't use our website or services. We're always happy to answer questions—just reach out to us at privacy@clickwise.io.

What Information We Collect

We collect different types of information to provide and improve our services. Here's what we gather and why:

Personal Information

When you create an account, contact us, or request our services, we collect information like your name, email address, company name, job title, phone number, and billing information. We need this to set up your account, process payments, and communicate with you about our services.

Website Usage Data

We automatically collect information about how you use our website, including your IP address, browser type, device information, pages you visit, time spent on pages, and where you came from. This helps us understand user behavior, fix technical issues, and improve our platform.

Marketing Campaign Data

For clients using our digital marketing services, we collect campaign performance data such as ad impressions, clicks, conversions, and aggregated audience insights. This information helps us optimize campaigns and provide detailed reporting on results.

Cookies and Tracking

We use cookies and similar technologies to improve your experience, analyze website traffic, remember your preferences, and deliver personalized content. You can manage cookie settings in your browser. For more details, see our Cookie Policy.

How We Use Your Information

We use the information we collect for specific purposes that help us serve you better:

  • Delivering our services: To operate our platform, manage your account, process transactions, and provide the marketing and software solutions you've requested.
  • Improving our platform: To analyze usage patterns, identify problems, test new features, and continuously enhance the quality and functionality of our services.
  • Communicating with you: To send service updates, respond to your questions, provide customer support, and share important information about changes to our platform or policies.
  • Running marketing campaigns: To deliver, measure, and optimize digital advertising campaigns for our clients, including audience targeting and performance tracking.
  • Ensuring security: To protect our platform from unauthorized access, detect fraud, prevent abuse, and maintain the security and integrity of our services.
  • Meeting legal requirements: To comply with applicable laws, respond to legal requests from authorities, and protect our legal rights.
  • Sending marketing communications: With your consent, to share news about our services, industry insights, and promotional offers. You can unsubscribe anytime.

Legal Basis for Processing (GDPR)

Under GDPR, we can only process your personal data when we have a valid legal reason. Here's what we rely on:

Contract performance: Processing is necessary to fulfill our agreement with you, such as providing access to our services and delivering what you've purchased.

Legitimate interests: We process data to pursue our legitimate business interests, like improving services, conducting analytics, and preventing fraud—as long as these interests don't override your rights.

Legal obligations: Processing is required to comply with Estonian law, EU regulations, or other legal requirements.

Your consent: When required by law, we ask for your explicit permission before processing certain types of data. You can withdraw your consent anytime.

When We Share Your Information

We never sell your personal data to third parties. However, we may share information with trusted partners in these situations:

  • Service providers: We work with third-party companies for hosting, payment processing, analytics, and customer support. These providers are contractually required to protect your data and use it only for the services they provide to us.
  • Marketing partners: When running advertising campaigns, we may share anonymized or aggregated data with advertising platforms and partners to deliver and measure campaign performance.
  • Business transfers: If Click Wise is acquired or merged with another company, your information may be transferred to the new owner. We'll notify you and ensure your data remains protected.
  • Legal requirements: We may disclose information when required by law, court order, or to protect our rights, prevent fraud, or respond to legal requests.
  • With your permission: We may share your data with other parties when you give us explicit consent to do so.

How Long We Keep Your Data

We only keep your personal information for as long as we need it to provide our services or as required by law. Here's how long we typically store different types of data:

  • Account information: We keep your account data while you're using our services and for a reasonable period afterward to handle any disputes or comply with legal requirements.
  • Financial records: Billing and transaction data is stored according to Estonian tax and accounting laws, typically for seven years.
  • Marketing data: If you opt out of marketing emails, we keep minimal information to honor your request and prevent future contact.
  • Analytics data: Anonymized and aggregated data may be kept indefinitely for research and service improvement.

When we no longer need your data, we securely delete or anonymize it according to our data retention policies.

Your Privacy Rights

Under GDPR, you have several important rights regarding your personal data:

  • Access your data: You can request a copy of the personal information we hold about you and learn how we use it.
  • Correct inaccuracies: You can ask us to fix any incorrect or incomplete information.
  • Delete your data: You can request that we delete your personal information when it's no longer needed or when you withdraw consent.
  • Restrict processing: You can ask us to limit how we use your data in certain situations, such as when you're disputing its accuracy.
  • Data portability: You can receive your data in a commonly used format and transfer it to another service provider.
  • Object to processing: You can object to how we process your data for marketing purposes or when we rely on legitimate interests.
  • Withdraw consent: Where we rely on your consent, you can withdraw it at any time without affecting previous processing.
  • File a complaint: You can lodge a complaint with the Estonian Data Protection Inspectorate or another EU supervisory authority if you believe your rights have been violated.

To exercise any of these rights, contact us at privacy@clickwise.io. We'll respond within 30 days as required by GDPR.

How We Protect Your Data

Protecting your information is our top priority. We use industry-standard security measures to keep your data safe:

  • Encryption: We encrypt data both in transit (using SSL/TLS) and at rest in our databases.
  • Access controls: Only authorized staff can access personal data, and we use strong authentication methods.
  • Regular security testing: We conduct vulnerability assessments and penetration testing to identify and fix potential security issues.
  • Employee training: Our team receives regular training on data protection, privacy, and security best practices.
  • Incident response: We have procedures in place to quickly detect and respond to any security breaches.
  • Secure infrastructure: We use secure servers and follow industry best practices for system architecture and data storage.

While we take every reasonable precaution to protect your data, no method of transmission over the internet is 100% secure. We're committed to protecting your information to the highest standards possible.

International Data Transfers

Click Wise operates primarily within the European Union, with data centers located in Estonia and other EU countries. Some of our service providers may be located outside the European Economic Area (EEA).

When we transfer data outside the EEA, we ensure it's protected through:

  • Standard Contractual Clauses approved by the European Commission
  • Adequacy decisions confirming that certain countries provide adequate data protection
  • Other appropriate safeguards recognized under GDPR

We carefully vet all service providers to ensure they meet GDPR requirements and provide proper data protection guarantees.

Children's Privacy

Our services are designed for businesses and professional users. We don't knowingly collect personal information from anyone under the age of 16.

If we discover that we've accidentally collected information from a child under 16, we'll delete it immediately. If you believe we've collected information from a child, please contact us at privacy@clickwise.io so we can address it right away.

Third-Party Services and Links

Our website may contain links to third-party websites, applications, or services that we don't control. This Privacy Policy only applies to information collected by Click Wise through our own services.

We're not responsible for the privacy practices of third-party sites. When you click on external links, you're subject to their privacy policies and terms. We encourage you to review the privacy policies of any third-party sites you visit.

Third-party tools we use (like analytics providers or advertising platforms) may also collect information about your online activities. We recommend reviewing their privacy policies and adjusting your settings as needed.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technology. When we make significant changes, we'll notify you by:

  • Posting a notice on our website
  • Sending an email to registered users
  • Updating the "Last Updated" date at the top of this page

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes means you accept the updated policy.

Contact Us

If you have questions, concerns, or requests about this Privacy Policy or how we handle your data, we're here to help:

Email Us

Privacy inquiries: privacy@clickwise.io

General support: hello@clickwise.io

Mailing Address

CLICKWISE SOLUTIONS OÜ
Data Protection Officer
Tallinn, Estonia
European Union

File a Complaint

If you believe your privacy rights have been violated, you can file a complaint with:

Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon)
Website: www.aki.ee

We're committed to addressing your concerns and will respond to all privacy inquiries within 30 days.

Questions About Your Privacy?

Our team is here to help you understand how we protect your data and respect your rights.

Contact Us