Privacy & Transparency

Cookie Policy Clear Information About Cookies

Understanding how Click Wise uses cookies to deliver better services, improve your experience, and respect your privacy choices under European data protection laws.

Last Updated: October 7, 2025

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, understand how you use the site, and provide a better overall experience.

At Click Wise, an Estonia-based digital marketing and advertising software company, we use cookies to improve our platform's functionality, analyze user behavior, optimize performance, and deliver personalized marketing services. This Cookie Policy explains what cookies we use, why we need them, and how you can manage your preferences.

By continuing to use our website and services, you agree to our use of cookies as described in this policy. If you prefer not to accept cookies, you can adjust your browser settings or stop using our services.

Types of Cookies We Use

Click Wise uses different types of cookies for specific purposes. Here's what each category does and why we need them:

Essential Cookies

These cookies are necessary for our website and platform to function properly. They enable core features like security, user authentication, session management, and network operations. Without these cookies, you wouldn't be able to log into your account or use our services effectively.

Examples: Login session cookies, security tokens, load balancing identifiers, form submission data.

Duration: Session-based or up to 1 year

Performance & Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous information. We use this data to identify which pages are most popular, diagnose technical problems, measure site traffic, and continuously improve our platform's performance and user experience.

Examples: Google Analytics, page view tracking, error monitoring, user behavior analysis.

Duration: Up to 2 years

Functional Cookies

Functional cookies remember your preferences and choices to make your experience more personalized. They store settings like your preferred language, timezone, dashboard layout, and other customization options so you don't need to set them every time you visit.

Examples: Language preferences, saved filters, user interface customization, display settings.

Duration: Up to 1 year

Advertising & Marketing Cookies

As a digital marketing platform, we use advertising cookies to deliver relevant advertisements, measure campaign effectiveness, and optimize marketing strategies. These cookies may track your browsing activity to show you ads that match your interests and help our clients reach the right audiences with their campaigns.

Examples: Ad impression tracking, conversion measurement, audience segmentation, retargeting identifiers.

Duration: Up to 13 months (in compliance with GDPR)

Third-Party Cookies

Some cookies on our site are placed by third-party services we partner with, including analytics providers, advertising networks, social media platforms, and payment processors. These third-party cookies are governed by their respective privacy policies, and we encourage you to review them.

Examples: Google Analytics, social media plugins, payment gateway cookies, advertising partner pixels.

Duration: Varies by provider (typically up to 2 years)

Why We Use Cookies

Click Wise uses cookie information for the following purposes:

  • Operating our platform: To ensure our website and services work correctly, maintain security, prevent fraud, and deliver core functionality.
  • User authentication: To verify your identity, keep you logged in, and protect your account from unauthorized access.
  • Improving performance: To analyze how our platform performs, identify technical issues, and continuously improve user experience.
  • Personalizing content: To remember your preferences, customize your dashboard, and provide relevant recommendations.
  • Understanding usage: To measure engagement, track user behavior patterns, and generate insights that help us serve you better.
  • Delivering advertising: To show relevant ads, measure campaign results, prevent fraud, and help our clients reach their target audiences effectively.
  • Building audience segments: To create marketing audiences, enable retargeting campaigns, and deliver personalized advertising for our clients.
  • Maintaining compliance: To fulfill legal requirements, respond to regulatory inquiries, and maintain proper audit records.

GDPR Compliance: As an Estonia-based company operating in the European Union, we fully comply with the General Data Protection Regulation (GDPR) and all applicable EU data protection laws. We obtain proper consent for non-essential cookies and provide clear information about data usage.

Managing Your Cookie Preferences

You have full control over which cookies you accept. Here are several ways to manage your cookie preferences:

Browser Settings

Most web browsers allow you to control cookies through their settings. You can configure your browser to block all cookies, accept only certain cookies, or alert you when a cookie is being set. However, blocking all cookies may limit your ability to use certain features of our platform.

How to manage cookies in popular browsers:

  • Chrome: Settings → Privacy and security → Cookies and other site data
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Manage Website Data
  • Edge: Settings → Cookies and site permissions → Cookies and data stored

Cookie Consent Banner

When you first visit our website, we display a cookie consent banner where you can accept or reject different categories of cookies. You can update your preferences at any time by clicking the "Cookie Settings" link in our footer or through the consent banner.

Advertising Opt-Out

You can opt out of interest-based advertising through industry-standard opt-out tools:

Important Note: If you disable or delete cookies, some features of our platform may not work properly. Essential cookies cannot be disabled as they're necessary for our services to function.

Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that tells websites you don't want to be tracked. Currently, there is no universal standard for how websites should respond to DNT signals, and our platform does not currently respond to them.

However, we respect your privacy choices and provide multiple ways to manage your cookie preferences, as described above. We monitor developments in privacy standards and may update our DNT response in the future as industry standards evolve.

Updates to This Policy

Click Wise may update this Cookie Policy from time to time to reflect changes in our practices, legal requirements, or technology. When we make significant changes, we will notify you by:

  • Updating the "Last Updated" date at the top of this page
  • Displaying a notice on our website
  • Sending email notifications to registered users (for major changes)
  • Requesting renewed consent through our cookie banner (when required by law)

We encourage you to review this Cookie Policy periodically to stay informed about our cookie practices and your privacy options.

Questions About Our Cookie Policy?

If you have questions, concerns, or requests regarding our use of cookies, please contact us:

Contact Information

Privacy Inquiries: privacy@clickwise.io

General Support: hello@clickwise.io

For more details about data handling, see our Privacy Policy.

Company Information

CLICKWISE SOLUTIONS OÜ

Tallinn, Estonia

European Union

We're committed to transparency and will respond to cookie-related inquiries within 30 days.

Need Help with Privacy Settings?

Questions About Cookie Preferences?

Our team is here to help you manage your cookie preferences and understand your privacy options.